Message from the President

Welcome to the official website of the Serviced Apartments Association of Singapore (SAA).

As the official organisation, SAA represents the collective views of the serviced apartment industry and serves to uphold the interests of its members.

Over the years, there has been a greater understanding of the benefits of serviced apartments and we have seen higher uptake by business and leisure travelers alike. The importance of consistent, quality service, seeking ways to up keep our offerings and meeting the diversifying needs of today’s travelers is essential to us. Hence, to ensure we remain compelling and relevant, the SAA involves itself in research, training and representation aimed at setting the operating standards of the serviced apartment industry in Singapore. Not only will we be able to stay ahead but ultimately, we hope to curate a place in Singapore our guests can call home.

Yours Sincerely,
Henrietta Chong

Message from the President

Our Story

The Serviced Apartments Association (SAA) was established in February 2000 as a private sector representative organisation in Singapore. It serves to uphold the interests of its members, as well as the operating standards of the serviced apartments industry.

Although serviced apartments have been in existence for more than 30 years, the industry only came into prominence in early 2000 with the increase in number of companies relocating employees or sending them on extended international assignments.
 

The accommodation considerations for these travellers started to go beyond that of a traditional traveller. The longer length of stay increased the demand for larger spaces, facilities and services that emulate the comforts of home and meet the needs of their families. As a result, the serviced apartments industry has evolved to deliver a premium quality of service beyond that of short-stay accommodations.

SAA’s membership is open to companies that own, develop or manage serviced apartment in Singapore. Members of the SAA are required to meet the operating standards defined by the association and the Urban Redevelopment Authority, Singapore’s land use planning and conservation authority.

There are currently 13 corporate members represented in the SAA. Collectively, they offer a wide range of serviced apartments across Singapore. These apartments are of varying sizes; provide convenient access to different parts of Singapore; offer quality service and are extensively furnished to make visitors feel at home.

A list of SAA’s members and their associated serviced apartments may be found on this website.

Learn More

Mission

SAA’s mission is to uphold the interests of its members and be the collective voice of Singapore’s serviced apartments industry. We are always keeping an eye on key developments within the industry and running initiatives to help our members achieve operational efficiency where possible.

Committee

Andrew Yee

Andrew Yee

Assistant Secretary
Pan Pacific Serviced Suites Orchard, Singapore

Goh Joon Kia

Goh Joon Kia

Committee Member
Wilby Estate International Pte Ltd

Henrietta Chong

Henrietta Chong

President
Allgreen Properties Limited

Judy Wong

Judy Wong

Committee Member
The Ascott Limited

Keson Tan

Keson Tan

Committee Member
Wing Tai Holdings Limited

Pauline Hoon

Pauline Hoon

Treasurer
City Developments Limited

Ryan Sun

Ryan Sun

Vice President
United Engineers Ltd

Sivalingam A Balasingam

Sivalingam A Balasingam

Secretary
Shangri-La Hotel Ltd

Jeffrey Ong

Jeffrey Ong

Assistant Treasurer
Far East Organisation

Clara Beng

Clara Beng

Committee Member
Frasers Hospitality Pte Ltd

Our Members

Our Members

Our Members

There are currently 14 corporate members represented in the SAA.

SAA members are fully verified to ensure that they meet the operating standards for serviced apartments industry in Singapore. This includes provision of certain amenities and services, rental periods and other requirements that cater specially to the extended stay market.

See all members

List of Apartments

List of Apartments

List of Apartments

SAA members offer a wide range of serviced apartments that provide convenient access to different parts of Singapore.

All apartments offer the comforts of home, with large spaces of varying sizes, amenities such as kitchens/kitchenettes, and premium quality of service to make your stay truly memorable.

See all apartments

What Our Members Say About Us

Great learning and sharing opportunities

The Serviced Apartment Association (SAA) represents members’ interest in terms of legislative and regulatory processes and as a committee member, Park Avenue is well-benefited from the membership. SAA provides a great platform for information sharing and engagement opportunity with fellow operators. There are opportunities to learn and discuss about best practices and the latest trends surrounding the industry. Hearing from my peers also allows me to benchmark our standards, as well as formulating and generating innovative ideas for businesses.

Ryan Sun General Manager (Hospitality)

Park Avenue Suites

Great synergy through single voice

As the Treasurer on the committee, and as a representative of Shangri-La Apartments, there is great value in our participation as we are able to speak as one voice as an association to address issues and to share feedback. There is also great synergy to be had as we benefit from staying abreast of with the latest updates and being aware of industry trends.

Siva Balasingam Area Financial Controller

Shangri-La Hotel, Singapore

Invaluable Connections

Having served as an office bearer and being a committee member for several years, what had been most comforting for me is to be able to connect with fellow serviced apartments operators. The exchange of information on accommodation changing trends, visiting each other properties and learning new things along the way are invaluable.

Mr Andrew Yee General Manager

Pan Pacific Serviced Suites Orchard, Singapore